LinkedIn Goes East For Growth, Opens Its First Official Site In China

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Big international news today for LinkedIn, the social media site for professionals to network with each other: the company is launching its first official site in China — in Simplified Chinese, in beta.

For a company of 277 milion users that has been criticised of late for slowing growth, the move is significant: China represents an opportunity of some 140 million professionals, or one in five of all knowledge workers globally, according to LinkedIn CEO Jeff Weiner. And given how strong the GDP is growing in China — currently the world’s second-fastest — the number of potential users is sure to go up.

“Given the rapid acceleration and development of China’s economy, the expansion of our offering in China marks a significant step forward in our mission to connect the world’s professionals to make them more productive and successful,” Weiner writes in a blog post.

LinkedIn is not starting…

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