Microsoft and the Rise of Hardware Walled Gardens

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Tech

As I study the industry, the market trends, and the solutions trying to flow with the trends, I’m fascinated by what Microsoft is doing strategically. From a historical standpoint, we have to conclude that the Microsoft of old is drastically different from the Microsoft of new. The recipe that won Microsoft its once-dominant stance in the market is not the recipe that will again make the company relevant. (Note I didn’t say dominant, as I have a hard time making the case that any company will truly dominate the market as Microsoft once did.)

We are seeing this shift as Microsoft gets more active in the hardware space with products like Surface and its acquisition of Nokia. We are watching Microsoft abandon nearly all the strategies that made it successful and embrace new ones in the hope of a future. A quick survey of the hardware landscape brings this to…

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