Travel Startup Triptrotting Relaunches As Wist, A Local Recommendations App For iPhone

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Travel startup Triptrotting is relaunching today on mobile as Wist, an app that gives you the top five personalized suggestions for dining and drink in any given neighborhood or city, based on your likes, plus friends’ and locals’ recommendations. The app is debuting with support for Miami only, but will arrive in other large U.S. cities, like New York and Triptrotting’s home base of San Francisco, early next year.

Later, it will roll out to other major urban cities around the U.S. and the world, as well as expand its recommendations into new categories beyond just dining and drink options.

The company, originally founded by Shana Zheng and Aigerim Shorman, closed on its $1 million Series A last March from Google Ventures, GRP Partners, Launchpad LA, 500 Startups, Idealab, and others. Triptrotting had users in 175 countries, but it never grew very large, necessitating a shift in direction.


Today, the company…

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