Consignment Startups Like Tradesy Could Help Retailers Close The Loop On Product Lifecycles

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With a good enough premise, a fashion startup can build a community of thousands, all obsessing over the pieces that they want or need in their closets (it’s basically the same). That in turns means that they’re aggregating tons of data about how and when people are buying. You see where we’re going with this.

There are a lot of fashion startups that have realized how valuable that data is, not only to themselves, but also to the brands their users are coveting.

Tradesy, a site that functions as an online consignment shop, gets that, and they’re gathering data on brand preferences, style, sizing, and frequency of making purchases and selling. This last point means knowing how quickly people tire of particular products, and who the secondary customer is.

At the moment, Tradesy is only using that data for curation and personalization purposes in a shopper’s product feed. Partnering…

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