Written.com, a startup that tries to connect marketers with existing content and audiences, is announcing that it has raised $1 million in seed funding.
The funding comes LiveOak Venture Partners, Floodgate, and various angel investors.
Co-founder and CEO Josh Kerr told me that the company is “flipping the current content marketing model on its head.” For the most part, “content marketing” is used to describe companies that are creating blog posts and other content that isn’t explicitly advertising the business, then posting it to their own websites or social media accounts. Kerr said that approach consists of “creating content and then getting an audience to come engage with it.”
With Written, on the other hand, Kerr said brands can “go get the stuff that’s already successful.” In other words, the company works with marketers to identify the audience that they’re trying to reach, then it crawls the web to…
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