An App “Middle Class” Continues To Grow: Independently Owned Apps With A Million-Plus Users Up 121% Over Past 18 Months

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It may be getting harder for mobile developers to break into the top charts in the various app stores, but there is a healthy and growing “middle class” app economy, according to new data released by analytics firm Flurry this morning. The company reports seeing 357% growth over the past 18 months from independently owned apps that have a worldwide audience of over 20 million monthly actives, and 121% growth from those with an audience of over 1 million.

The data was collected from apps running on Flurry’s platform from Q1 2012 to Q3 2013. That platform has a broad reach – there are now over 400,000 apps across over 1.2 billion mobile devices which use Flurry’s app analytics.


While the growth percentages here are impressive, it’s worth noting that in the case of the independent-owned apps with the 20 million active users, the actual number of apps has only…

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