More funding for flower startups: Andreessen Horowitz, Spark Capital back BloomNation

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Yet another startup is angling to turn the online flower industry upside down.

On Thursday, BloomNation, a Los Angeles-based company that enables local florists to reach consumers through an online marketplace, said it raised $1.65 million from a group of top investors. The seed round included Andreessen Horowitz, Spark Capital, Chicago Ventures, CrunchFund and MuckerLab.

The startup, which said its marketplace includes about 2,000 florists in nearly 3,000 cities across the country, describes itself as an “Etsy-type” site for flowers. In addition to enabling local florists to highlight their arrangements and creativity through its marketplace, BloomNation also provides tools that let florists build their own standalone websites, including checkout and customer management features.

BloomNation’s round follows a wave of growing interest in the online flower business. New York-based H. Bloom has been building its subscription-based flower arrangement service over the past couple of years. And in the past few…

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