More Car Buyers Saying “Color Me Blue”

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CBS Detroit

TROY (WWJ) – While white remains the most popular car color, it looks like blue has become the emerging color of the year.

“We can do a lot with blue,” says Jane Harrington PPG’s manager of auto color styling. “It can be anywhere from a silky blue, to a vibrant chromatic blue.”

Harrington says blue is appearing on more vehicles at auto shows, and that’s a reflection of blue’s growing presence in other parts of consumers lives.

“We’re starting to see blue starting to become an acceptable color in interior design, as well as architecture.”

Every year, PPG shows auto designers a palette of new colors for future vehicles. This year, they are showing more than sixty different variations of five colors.

Red is also an emerging color, with bold colors like orange and yellow becoming more popular on sporty vehicles.

While red and blue are strong emerging colors, white…

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